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Absolute 40s: VE Day

“The incredible music and compelling stories will remind us of the importance of this day and help us pay our own very small tribute"

Paul Sylvester, Content Controller of Absolute Radio

Summary

As the Coronavirus crisis impacted nationwide VE Day celebrations, pop up station Absolute Radio 40s made for the UK’s biggest virtual street party.

Deliverables

- 24h worth of VE Day content, on a bespoke pop up radio station

Outline

Absolute Radio launched a very special pop-up radio station to celebrate VE Day on Friday 8th May 2020, produced by TBI Media and supported by the Audio Content Fund.

As the Coronavirus crisis impacted the planned nationwide VE Day celebrations, Absolute Radio 40s played music from across the decade, making it the UK’s biggest virtual self-isolation street party.

Fans of the station heard the biggest songs of the 40s from the likes of Dame Vera Lynn, Billie Holliday, The Andrews Sisters, Judy Garland, Glenn Miller, Bing Crosby, Doris Day, Gracie Fields, Benny Goodman, and Tommy Dorsey. We also heard veterans tell their stories, as well as the charities and organisations which helped those who were impacted.

Absolute Radio 40s was hosted by Dave Berry, Jason Manford, Leona Graham and Claire Sturgess, plus some very special guests, messages and surprise performances. From 6am, the station also featured special news bulletins which charted events as they unfolded on 8th May 1945.

For 24 hours, Absolute Radio 40s was broadcast on 1215AM across the UK, on DAB+ in London and online at absoluteradio.co.uk.

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