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Absolute Radio: Redefining Radio

"It's a privilege to produce an event that makes sure the voice of UK audio is heard in the corridors of power"

Andrew Wyke, Director of Events, TBI Media

Summary

In 2011 Absolute radio held a 'Redefining Radio' event for media agencies at the Houses of Parliament

Deliverables

- 1 x radio conference at the Houses of Parliament

Outline

TBI Media worked alongside Absolute Radio to produce a hugely sucessful event for media and advertising agencies in conjuction with the Minister for Culture, Ed Vaizy.

Hosted at the Houses of Parliament in London, speakers included Ed Vaizey – Minister for Culture, Communications and Creative Industries, Karla Geci – Strategic Partner Development – Facebook, Tim Davie – Director of BBC Audio & Music & Founding Director at UK Radioplayer Ltd, Clive Dickens – COO Absolute Radio & Non-Exec Director at UK Radioplayer Ltd, Comedian, Writer and Broadcaster Dave Gorman and Rohan Oommen – General Manager of the Xbox LIVE business in EMEA.

Topics under scrutiny included the future of radio in a digital world, specifically instream advertising, the importance of ‘logged in listening’, radio within social media, partnerships, and the thought that there is a huge potential in the radio industry in 2012 and beyond, as long as radio pushes towards ‘creative renewal’.

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