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Absolute Radio: Redefining Radio

"It's a privilege to produce an event that makes sure the voice of UK audio is heard in the corridors of power" - Andrew Wyke, Director of Events, TBI Media

Summary

In 2011 Absolute radio held a 'Redefining Radio' event for media agencies at the Houses of Parliament

Deliverables

- 1 x radio conference at the Houses of Parliament

Outline

TBI Media worked alongside Absolute Radio to produce a hugely sucessful event for media and advertising agencies in conjuction with the Minister for Culture, Ed Vaizy.

Hosted at the Houses of Parliament in London, speakers included Ed Vaizey – Minister for Culture, Communications and Creative Industries, Karla Geci – Strategic Partner Development – Facebook, Tim Davie – Director of BBC Audio & Music & Founding Director at UK Radioplayer Ltd, Clive Dickens – COO Absolute Radio & Non-Exec Director at UK Radioplayer Ltd, Comedian, Writer and Broadcaster Dave Gorman and Rohan Oommen – General Manager of the Xbox LIVE business in EMEA.

Topics under scrutiny included the future of radio in a digital world, specifically instream advertising, the importance of ‘logged in listening’, radio within social media, partnerships, and the thought that there is a huge potential in the radio industry in 2012 and beyond, as long as radio pushes towards ‘creative renewal’.

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