Outline

We have worked with The British Arrows to produce their annual award show in a completely virtual world and two years later with a live audience of approximately 1250 people, delivering the ultimate hybrid celebration of moving image advertising.

Awards were given across the evenings in a new and exciting format for the event, bringing all the gold winners into the room virtually or in person and capturing their winning acceptances speeches through our social media team and pushing them out live onto all social channels. All streamed from our completely bespoke platform.

The British Arrows said: "TBI are more than just an event company, they are our partners and quickly became an extension of our team. From the outset we felt Nicci and team fully understood our brief and little did we know a global pandemic was going to shut us down two weeks before the big night. When it did, the team were by our side all the way guiding us through multiple postponements until we finally had to rethink and go virtual. We were never keen on a virtual awards but what we were able to deliver in 8 weeks simply blew everyone away. Our live stream event was slick, elegant and exceeded our Board and the industry’s expectation. With 52 awards to deliver it was a challenge to make sure the entire event had pace and was engaging but it was absolutely incredible. We had record viewing figures and very little drop-off throughout the two and half hour show. The team over-delivered and we couldn’t be happier. Here’s to our 2021/22 being in person at the Grosvenor House with TBI at our side"