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British Arrows Awards 2020

"What TBI were able to deliver simply blew everyone away. Our live stream event was slick, elegant and exceeded our Board and the industry’s expectation" - The British Arrows

Summary

TBI Media produced the British Arrows' 2020 virtual award show, celebrating the artistry of moving image advertising.

Deliverables

- 1 x 2 hour virtual show, live from special London venue
- 52 awards
- 3 x musical acts, including performances from Tom Grennan
- Hosted by Richard Ayoade

Outline

We worked with the British Arrows to produce their annual award show in a completely virtual world, delivering the ultimate celebration of moving image advertising.

52 awards were given across the evening in a new and exciting format for the event, bringing all the gold winners into the room virtually or in person and capturing their winning acceptances speeches through our social media team and pushing them out live onto all social channels.

Hosted by Richard Ayoade, interspersed between the awards were 3 music performances from André ’The Saxman’ Brown, Ayanna Witter-Johnson and Tom Grennan performing his new track “Little Bit Of Love”, not to forget the cocktail making master class to kick off the show, hosted by Breaking Bad’s Aaron Paul.

All streamed from our completely bespoke platform.

The British Arrows said: "TBI are more than just an event company, they are our partners and quickly became an extension of our team. From the outset we felt Nicci and team fully understood our brief and little did we know a global pandemic was going to shut us down two weeks before the big night. When it did, the team were by our side all the way guiding us through multiple postponements until we finally had to rethink and go virtual. We were never keen on a virtual awards but what we were able to deliver in 8 weeks simply blew everyone away. Our live stream event was slick, elegant and exceeded our Board and the industry’s expectation. With 52 awards to deliver it was a challenge to make sure the entire event had pace and was engaging but it was absolutely incredible. We had record viewing figures and very little drop-off throughout the two and half hour show. The team over-delivered and we couldn’t be happier. Here’s to our 2021/22 being in person at the Grosvenor House with TBI at our side"

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