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Designing the New Aston Martin



"A great production from the BBC World Service and ⁦Andy Jayne about the ⁦Aston Martin DBX"

Dr. Andy Palmer, President and CEO, Aston Martin

Summary

A BBC World Service documentary that follows the design, manufacturing, and testing process of Aston Martin's first family car - an SUV.

Deliverables

1 X 27 minute documentary

Outline

Aston Martin: a manufacturer famous for its sleek automobiles, including 007's favourite car.

In this documentary, TBI gained behind-the-scenes access as the company branched out into new territory and designed its first ever SUV.

Aston Martin's Head of Design, Marek Reichman, guided listeners through the manufacturing process of their first family model, revealing where the iconic design comes from and the rigorous testing the cars undergo before they are finally revealed to the public.

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