Essential Voices

"Essential Voices allowed us to broadcast uplifting, positive and heart warming stories that would not have been possible without the production of TBI Media"

David Salt - Regional Content Director, Greatest Hits Radio


A 6 week campaign on Magic and Greatest Hits, running during the coronavirus lockdown, that featured a daily story from the Nation's key workers


- 42 x 60-90 second packages featuring the stories of a key workers during the lockdown


Every day for 6 weeks, Essential Voices aired on radio stations Magic and Greatest Hits - at midday and 2pm respectively. Via 60-90 second packages, the series shone a spotlight on the key workers working tirelessly throughout the coronavirus pandemic.

From a bin man in Scotland to a prison officer on the Isle of Wight, a fruit picker on the Wirral and a supermarket worker in Somerset, the series saw a total of 42 new voices on air from a diverse range of job roles and geographical locations.

Of course, the series also played special homage to those working on the front lines of the NHS - to GPs, Speech and Language Therapists, Junior Doctors and an Intensive Care Consultant.

Produced by TBI Media with support from the Audio Content Fund.


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