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The Big Listen

"This is about engagement with radio audiences on an unprecedented scale at a critical time for the future of radio"

Andrew Harrison, CEO of Radio Centre

Summary

70 short-form features for broadcast across 200 UK commercial radio stations

Deliverables

70 x short-form features

Outline

The Big Listen was a research project run by RadioCentre, commissioned to assess the input and output of UK commercial radio.

A three-pronged approach was used - focus groups, a quantitative study and an online survey - to engage with listeners and collect data on their views. As a result of the findings, TBI Media was commissioned to create over 70 short-form features for broadcast across 200 UK commercial radio stations, producing content that engaged a wide demographic of listeners and to secure the future of Commercial Radio.

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London W1W 7AB
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