X

The Big Listen

"This is about engagement with radio audiences on an unprecedented scale at a critical time for the future of radio"

Andrew Harrison, CEO of Radio Centre

Summary

70 short-form features for broadcast across 200 UK commercial radio stations

Deliverables

70 x short-form features

Outline

The Big Listen was a research project run by RadioCentre, commissioned to assess the input and output of UK commercial radio.

A three-pronged approach was used - focus groups, a quantitative study and an online survey - to engage with listeners and collect data on their views. As a result of the findings, TBI Media was commissioned to create over 70 short-form features for broadcast across 200 UK commercial radio stations, producing content that engaged a wide demographic of listeners and to secure the future of Commercial Radio.

Get in Touch

83 Charlotte Street
London W1T 4PR
Open in Google Maps

Email us
Or call +44 (0)207 631 2030

Tweets

"It's Friday! Kick off your weekend by listening back to @TheRealBenjiB's latest show on @BBCR1 - 1010 Benja SL conn… https://t.co/no4LdPkSuo"