The National Lottery’s New Year’s Eve Big Bash

The National Lottery's New Year's Eve Big Bash

“The scale of the creative ambition that TBI bought to the New Year’s event was on a level The National Lottery had not encountered before and did justice to both the brand but also the platform ITV gave. No one can pull these things off like TBI do.”

- Adam Chataway - Head of Brand Partnerships, The National Lottery

Summary

Working with The National Lottery, TBI produced a televised concert party with live music performances and a review of the year.

Deliverables

- 1 x 120 minute live show at Wembley Arena
- 1 x 90 minute broadcast on ITV (New Years Eve)

Outline

To celebrate the best of 2022 and ring in 2023 in party style, TBI produced a 90 minute show for ITV and live for an audience of around 10,000 people at OVO Arena Wembley. Showcasing the best moments of 2022, with the biggest hits, viral moments and a look back at the highs and lows that shaped the year in sport, politics and entertainment.

The show was hosted by Jason Manford and Alesha Dixon, with performances including Cirque du Soliel, Disney’s Frozen The Musical, Adam Lambert, Tom Grennan, Sugababes, Katherine Jenkins and Westlife…