TikTok's first ever internal EU Awards - broadcast for staff to celebrate Christmas 2020.
- 1 x 90 minute Awards show, including 13 x awards and 2 x music acts
We worked with TikTok to produce their first ever live Awards show. The 90 minute show was streamed live from Under The Bridge in London to 7 different countries across Europe and hosted by Laura Whitmore.
Although the 13 awards and their winners were the stars of the show, we also packed the 90 minutes full of entertainment from London International Gospel Choir, Maddox The Magician, The Stickmen and a ‘Get Your Own Back’ moment on the GM of Europe.
This TV experience with multiple cameras gave viewers a high end visual experience, and the platform allowed interaction in the moment: as one winner gave her speech you could hear the ping of congratulation messages landing and the live experience was heightened!
This event raised the bar of virtual awards shows, truly understood the brand's values and created a show that was a relevant and brilliantly engaging fun show that staff loved watching!